Hermie's

2026 | Branding, Print, Wireframe Design

Client: Chef Tom Cunanan

Developed as a university capstone project, Hermie’s is a brick-and-mortar restaurant concept for James Beard Award-winning Chef Tom Cunanan.

To develop the brand concept, I researched published articles and interviews about Cunanan, focusing on his culinary experiences, connection to Filipino food, and approach to his restaurants.

From this research, I developed the visual identity. Then, I applied it across print and digital materials, including a physical menu system, business cards, playing cards, sauce labels, and high-fidelity website wireframes.

Throughout the project, the goal was to create a consistent identity that reflected the concept and carried across different parts of the restaurant experience.