OASEN

2025 | Branding & Package Design

Collaborators: Cara Lena Caliva & Jimena Canel Soria

RedFest 2026 — Second Place, Production Graphics: Package Design

OASEN was developed as a university group project where we created a fictional supplement brand and designed a range of products and packaging. Drawing from our shared interest in fitness, we created an electrolyte brand designed for weightlifters, hybrid athletes, and wellness enthusiasts.

One of our main challenges was creating a brand that could appeal to different types of fitness enthusiasts. To help OASEN stand out in the supplement market, we developed a nature-inspired theme where each flavor is represented by an animal connected to a different type of athlete.

We researched real-world supplement products in grocery and supplement stores, examining their dimensions, weights, quantities, and packaging formats. We used this research to determine the size of each product before designing the packaging around it.

The animal theme also connects OASEN to wildlife conservation. Each package includes a QR code that leads to a donation website where customers can learn more about OASEN and endangered animals.

The final project created a cohesive system of electrolyte products across multiple formats. OASEN was also recognized at the University of Houston’s 2026 RedFest, where industry professionals evaluated submitted student work.